Privacy Policy for Schools, Parents, and Guardians

On The Vine Media, LLC ("", "Company", "we", "us", or "our") provides this privacy policy which applies to information collected through the website located at the domain (the "Site") accessed via computer, mobile device, or other technology (collectively, the "Service").
This section addresses the main concerns of most schools, parents, and guardians that use the Service.
How is collected data used? asks for the least amount of data possible from school administrators, parents and guardians to operate our Services. When school administrators want to start a fundraiser, we first ask for their name, email, and password to create administrative accounts ("Administrators").
We then ask Administrators for the school and address and the details of their fundraiser, including but not limited to the start and end dates, a description of the fundraiser, and the information that should be shown in student dashboards ("Fundraiser Data").
We then ask for information related to the classes that will be participating in the fundraiser, including but not limited to the teacher's name and grade ("Class"). Each Class will have a unique code associated with it ("Class Code") which may be disseminated from Administrators to parents or guardians of students in each Class.
For parents or guardians to register for accounts, we ask for their name, email, and password ("Parents"). Once logged in, Parents can create student profiles for their children by providing the first name and optionally the first letter of the last name of their child, a selection for their child's avatar, which is an illustrated image of an animal, and the Class Code ("Student"). If a Student is under 13 years of age, all interactions with the Service can and should be performed directly by the Parent.
While participating in a fundraiser, Students can uploading information relating to their activities associated with the fundraiser, including but not limited to the number of minutes read and notes related to a reading session ("Activity Log Notes").
Throughout the fundraiser, Students may solicit donations and messages of support through online donation pages provided by ("Student Donation Page"). When donors submit information on the Student Donation Page, we ask for a name and email ("Sponsor"), and, optionally, an amount they would like to donate in support of Student as well as a personal message of encouragement ("Sponsor Message"). Sponsor Message is made available to Administrators and Parents who must approve them through the use of the dashboard before they are shown publicly in a Student's dashboard or donation page. We never receive any financial information. Sponsors are directed to a school's PayPal account where they may choose to complete the transaction.
Is Student data deleted after the fundraiser?
Parent, Class, and Fundraiser Data are retained until the Administrator deletes them so that summaries of the fundraiser can be accessed by the Administrators as well as the parents and guardians in the future. This information can also be used by Administrators to create additional Fundraisers in the future. Administrators can request the deletion of this information by contacting us, see the "Contact" section below.
Within 3 months of the conclusion of a fundraiser, Students' names will be anonymized and Activity Log Notes and Sponsor Messages will be permanently deleted.
No personally identifiable information is ever shared or sold to any other entity.
Can Parents request deletion of Student data?
Yes, we will honor all verifiable requests to delete Student data. To ensure that we do not affect school data, Students' names will be anonymized and Activity Log Notes and Sponsor Messages will be permanently deleted. To request the deletion of this information, see the "Contact" section below.
What happens if there is a data breach?
If Company identifies or is notified of a breach, technical support will immediately act to identify the nature of the breach and perform corrective actions which include adding code to eliminate the possibility of future identical breaches, restoring data from one of multiple secure backup and notifying any individual or group that might have been compromised.
Modifications of Privacy Policy reserves the right, at its sole discretion, to modify or replace this privacy policy at any time. The updated version will be indicated by an updated "Last Updated" date at the bottom of this page and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
Information We Collect Automatically
Unless you are a registered user of the Service, does not automatically collect personally identifiable information in connection with your use of the Service. Whenever you visit or interact with the Service, and our third party tracking-utility partners may use a variety of technologies that automatically collect information about how the Service is accessed and used ("Usage Information"). Usage Information may include the page visited, the time, referring URLs and other information normally transmitted in HTTP requests. This statistical data provides us with information about the use of the Service, such as how many visitors view a specific hyperlink, and which hyperlinks, if any, they click on. and our third party tracking-utility partners may also gather certain information automatically and store it in log files ("Log Data"). This Log Data may include information such as your IP address, browser type, internet service provider, time stamp and referring pages, but does not identify individual users. uses Log Data to monitor use of the Site and the services we offer.
Information You Provide To Us
When you sign up for the Service or otherwise communicate or interact with us, we may ask you to provide personally identifiable information, such as your name and e-mail address (collectively this information, along with any other information you provide us is "Personal Information"). If you are accepted to become a customer of, we may request additional information from you via customer application forms, insertion orders and other forms. If you do not want your Personal Information collected, please do not submit it. You may change your Personal Information at any time or request to have it deleted from our system by emailing and describing the changes you would like to make.
If you are a registered user of the Service, may use Session Cookies (as defined below) to keep you logged in to the Service. "Session Cookies" are small text files that server's transfer to your computer's hard disk. Session Cookies are temporary and should be deleted automatically from your computer when you disconnect from or leave the Site.
Use of Information uses your personally identifiable information collected for a variety of business purposes described below. processes your information for these purposes in reliance on our legitimate business interests, in order to enter into or perform a contract with you, with your consent, and/or for compliance with our legal obligations. We indicate the specific processing grounds we rely on next to each purpose listed below.
We use the information we collect or receive:
  • To protect our Services. We may use your information as part of our efforts to keep our Website safe and secure (for example, for fraud monitoring and prevention).
  • To enforce our terms, conditions and policies for business purposes, to comply with legal and regulatory requirements or in connection with our contract.
  • To respond to legal requests and prevent harm. If we receive a subpoena or other legal request, we may need to inspect the data we hold to determine how to respond.
  • For other business purposes. We may use your information for other business purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve the Service. We may use and store this information in aggregated and anonymized form so that it is not associated with individual end users and does not include personal information. We will not use identifiable personal information without your consent.
Sharing of Information
We may process or share your data that we hold:
  • When you have given us specific consent to use your personal information for a specific purpose. When it is reasonably necessary to achieve our legitimate business interests.
  • To fulfill the terms of our contract, when we have entered into a contract with you.
  • When we are legally required to do so in order to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process, such as in response to a court order or a subpoena (including in response to public authorities to meet national security or law enforcement requirements).
  • When we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activities, or as evidence in litigation in which we are involved.
  • In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • If any or all of the assets of are acquired by, or merged with another entity, will share with this entity some or all of the information collected through the Site.
  • may also share non-Personal Information, such as aggregate user statistics and Usage Information with third parties. We may combine your Usage Information with those of other users of the Service in order to share trend information with third parties, always in aggregated and anonymized form.
Links to Other Sites
When interacting with the Service, if you click on a link to a third party web site, you will be subject to their privacy policy and the company operating the web site may place a cookie or other files on your computer.
Security Of Your Information
We maintain tight controls over all the data we collect, retaining it in secured databases with strictly limited and controlled access rights, to ensure it is secure. When you enter sensitive information (such as login credentials) we encrypt that data via SSL encryption. Where we have given you (or where you have chosen) a password that enables you to access certain features of the Service, you are responsible for keeping this password confidential. Please remember that unfortunately, the transmission of information via the internet is not completely secure, so although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted via the Service; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorized access.
Removal of Personally Identifiable Information
We will honor all verifiable requests to delete personally identifiable data. To ensure that we do not affect school data, Students' names will be anonymized and Activity Log Notes and Sponsor Messages will be permanently deleted. To request the deletion of this information, see the "Contact" section below.
Last Updated
January 24, 2023
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